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This study investigates the influence of brand personality on consumer loyalty and the moderating role of relative brand identification for multiple brands in the same product category. Survey data were collected from 1,651 respondents in the United Kingdom, France, and Germany. Results indicate that dimensions of brand personality that are positively associated with consumer brand loyalty vary across...
This paper investigates the relationship between business contacts and innovativeness in women‐owned firms and how women entrepreneurs’ perception of gender stereotypes affects this relationship. Data were collected through a survey of 107 women entrepreneurs in Spain. The results show that maintaining close contacts with managers/entrepreneurs in different industries and with customers is significant...
Despite the surge of interest in living wage research, most studies pay little attention to the effect of living wages on employee attitudes and behaviour. We examine the differences between living wage and minimum wage workers on three attitudinal and behavioural outcomes: affective commitment, organizational citizenship behaviour (OCB), and turnover intention. We also examine the effects of training...
Despite the relatively long history of strategic alliances in the enterprise systems sector, studies examining the relationships between software houses and consulting firms have been rare and fragmented, particularly those related to the mechanisms that promote interest alignment for delivering a joint value proposition to the market. Through the cross‐analysis of two case studies, we identify 10...
Prior business group (BG) studies implicitly assume that corporate diversification‐firm performance relationships are uniform across industry sectors. This generalization may lead to research implications that are not equally true for BG‐affiliated manufacturing and service firms. Drawing on strategy and marketing literature, this research addresses this scholarly gap. Our empirical analysis of a...
We investigate the possibility that an individual‐level decline in preference over time is responsible for the well‐known decline in a movie's revenues after opening. In the first part of this study, using a Canadian panel we show that such a decline does indeed occur in both individual consumers’ anticipated liking of movies, and in actual movie choice. The second part explores the mere newness effect...
In examining the 2010 Vancouver Olympic Games (OG), we show that supply management in major sports events (MSEs) has interesting characteristics both in terms of operationalization and resources required. We show that while supply managers must consider local development, they cannot lose sight of efficiency in delivering on other objectives. The multifaceted nature of supply, which includes sponsorship,...
The diversity management literature is inconsistent regarding factors that affect job satisfaction of marginalized groups. We examine job satisfaction of LGBTs in the US federal workforce by following the path of the diversity management and job satisfaction research. We empirically test this relationship using the 2014 Federal Employee Viewpoint Survey employing confirmatory factor analysis and structural...
Research on gender stereotypes has not examined whether gay men and lesbians hold the same gender stereotypes as heterosexual individuals. To address this gap, we asked participants to indicate how likely they believed it was for a typical gay man, lesbian, heterosexual man, or heterosexual woman to exhibit stereotypical personality traits and engage in stereotypical activities and occupations. Ratings...
This article discusses rankings that evaluate diversity and inclusion programs for lesbian, gay, bisexual, and transgender (LGBT) employees. Rankings promote LGBT issues and reward organizations who work towards “best practice” with a high rating. However, rankings only legitimize one set of practices and often fail to give small organizations a clear path towards inclusion. Corporations are warned...
This paper presents a model of the effects of sexual orientation disclosure based on a review of the trust and disclosure literature in the workplace. This model suggests that, when leaders choose to come out, claiming LGB identity versus downplaying it leads to subordinate trust in the leader (FTL). This trust, in turn, influences positive outcomes such as job performance, job satisfaction, and organizational...
Sexual minorities (lesbian, gay, bisexual, and transgender individuals; LGBT) experience workplace discrimination that leads to decreased physical and emotional well‐being, and negative job outcomes. LGBT individuals may also experience microaggressions and ostracism in the workplace. Microaggressions are brief and subtle slights or insults that can be either conscious or unconscious, which have negative...
Applying a framework of leadership categorization theory, I examined the leadership perceptions of heterosexual and gay male leaders. A significant interaction was found between participants' homonegativity and the sexual orientation of the target leader (heterosexual male or gay male) for the variable of leadership effectiveness. For participants who were less homonegative, there were no significant...
Despite increased efforts by more organizations to be seen as “gay‐friendly,” workplaces remain challenging sites for LGBTQ employees to navigate. We examine the ways in which LGBTQ employees experience dignity threats in the workplace and the protection strategies they use to deflect those threats. Interviews with 36 LGBTQ working adults revealed that their dignity is threatened by a range of identity‐sensitive...
Despite increasing research on reverse knowledge transfer (RKT) from subsidiaries to headquarters (HQs), there is no academic consensus on the primary determinants influencing RKT. By incorporating four different facets (i.e., absorption, sharing, implanting, and application of market knowledge) of the phenomenon, we draw new insights into RKT. Through empirically testing the phenomenon in the Korean...
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